Right it is hard to estimate competitors that aren't public. One other thing to assess competitors that aren't public is to check the number of employees on LinkedIn, multiply employee # by the estimated loaded rate and add their margin. It can get you fairly close to their annual revenue.
A lot of the times, it is very beneficial for product leaders to "zoom out" as I like to say, to be able to "zoom in" to the right areas requiring attention for your product.
I like the product snapshot part - i use something similar to kick-off my quarter by creating "state of the product" doc
That’s a great idea for quarterly business handling!
Excellent post as always.
Do you have a favourite way (or tool) to measure the market share of a product & its competitors?
There are tools for this?
For my B2B product i went through analyst reports and defined my product’s category then calculated our market share. All spreadsheets and calculator!
Do you have tools you use?
I guess for your own market share that's simple enough, but how would you calculate your competitors'? (assuming their revenue etc. isn't public)
Right it is hard to estimate competitors that aren't public. One other thing to assess competitors that aren't public is to check the number of employees on LinkedIn, multiply employee # by the estimated loaded rate and add their margin. It can get you fairly close to their annual revenue.
Great write up! I love the term product snapshot.
A lot of the times, it is very beneficial for product leaders to "zoom out" as I like to say, to be able to "zoom in" to the right areas requiring attention for your product.
Awesome job Amy!
Yes, well said! Agreeing to product strategy changes takes a lot of zooming out and zooming in!