When Customers Don't Buy - Follow Up Story
Why modular products slow adoption and how solution packaging restores demand
What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.
This week’s backstory discusses why to work on solution packaging:
What Prompted This Article?
This article continues with “Vivek”. He is a builder PM. I work with him frequently.
Vivek commented that he was spending a lot of time with sales explaining how to configure his AI products to support potential customer requests.
I felt like Vivek’s modular products could be put in pre-defined packages to help sales. I came up with this idea:
This is one of those simple ideas that is challenging to carry out. I needed to try this idea on different use cases before I could write about doing it.
I felt like this idea needed more development before I could break down the steps in an article.
