You are so right - you have to give context and you have to qualify leads based on the product strategy and purpose!
This is especially hard if your new rising star product is in competition with existing cash cows - in this case you have to advocate for the right system of financial participation of the sales people
Awareness is the spark, enablement is the fuel, and structured strategy is the fire that sustains sales.
It is key to building momentum for your product!
You are so right - you have to give context and you have to qualify leads based on the product strategy and purpose!
This is especially hard if your new rising star product is in competition with existing cash cows - in this case you have to advocate for the right system of financial participation of the sales people
It needs a lot of thought. 🙏