Getting to that quick win is so important. I see far too many apps that ask for my life history, my understanding of the Magna Carta, and a physical act of absolution before I can even get to that first screen, let alone first win!
Yes, sometimes we make the onboarding harder than it needs to be. Writing this article made me realize that getting a customer to that first success with your product is hard to do quickly!
Getting to that quick win is so important. I see far too many apps that ask for my life history, my understanding of the Magna Carta, and a physical act of absolution before I can even get to that first screen, let alone first win!
Yes, sometimes we make the onboarding harder than it needs to be. Writing this article made me realize that getting a customer to that first success with your product is hard to do quickly!