Great post Amy. It kind of reminds me of the Amazon press release approach a bit. Do you find the content your teams write in this process to be more marketing the solution? Technical? Or varied?
Thanks for the good question, Mike! I'm seeing more requirements for product solution documents to help explain software and as-a-service offerings. There seems to be a gap between marketing collateral and user guides. I'm seeing potential customers and new customers needing something to explain use cases, product principles, shared responsibilities, and solution architecture.
This inspired me to start writing some whitepapers for some of my products. Thanks for the good tips on getting started!
I’d be interested in how it goes Justin. I’m dealing with this situation and working through these steps. Hopefully we both have a white paper soon!
Great post Amy. It kind of reminds me of the Amazon press release approach a bit. Do you find the content your teams write in this process to be more marketing the solution? Technical? Or varied?
Thanks for the good question, Mike! I'm seeing more requirements for product solution documents to help explain software and as-a-service offerings. There seems to be a gap between marketing collateral and user guides. I'm seeing potential customers and new customers needing something to explain use cases, product principles, shared responsibilities, and solution architecture.
Thanks for the mentions 🙌