How to Move Fast Without Pulling the Product Apart - Follow Up Story
A builder product manager's approach to architecture, offers, and business signals
What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.
This week’s backstory is about getting builder PM ideas out to customers:
What Prompted This Article?
I’ve written several articles about “Vivek”. He is a fast-moving builder PM. I work with him frequently. I’ve been fascinated by the way he stays focused on delivery and bypasses the usual obstacles that slow my own deliveries.
Vivek has spent several weeks exploring why sales isn’t contacting him about his products. He made sure his products were being positioned with customers.
He noticed that his products and technology (AI) are so new that salespeople are unprepared to engage with customers. Vivek decided to check every pre-sale inquiry about his products.
Builder PMs sometimes do unscalable things like this to build demand.
I wrote this article to explore alternatives for builder PMs in a similar situation. This diagram shows the many product connections a builder PM needs to make:
My article grew longer than usual. I prepared a free resource to discuss each of these connections so I could get the article to the normal size. The Bright Spot Playbook covers practical tips to connect new features to the product solution.
The open question: can builder PMs keep moving fast while building this structure?
I was looking forward to building these connections with Vivek.
