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This article is a gem! 💎

A guide on how to transition from targeting early adopters of a product to expanding its market presence to a broader audience.

The ultimate checklist you need to implement a unified marketing strategy that aligns product leaders, marketing, and sales around the same objectives and prepares them for the transition.

Thanks for sharing these great insights, Amy!

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Thank you Elena! I’ll be trying this on my product in a couple of months.

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This is an issue where many in the b2b sector fail! Scaling the right product led sales for a still young product is really the highest discipline! Great article Amy!

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Right! This transition needs a lo of thought!

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That's a very interesting view of this matter!

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