A guide on how to transition from targeting early adopters of a product to expanding its market presence to a broader audience.
The ultimate checklist you need to implement a unified marketing strategy that aligns product leaders, marketing, and sales around the same objectives and prepares them for the transition.
This is an issue where many in the b2b sector fail! Scaling the right product led sales for a still young product is really the highest discipline! Great article Amy!
This article is a gem! 💎
A guide on how to transition from targeting early adopters of a product to expanding its market presence to a broader audience.
The ultimate checklist you need to implement a unified marketing strategy that aligns product leaders, marketing, and sales around the same objectives and prepares them for the transition.
Thanks for sharing these great insights, Amy!
Thank you Elena! I’ll be trying this on my product in a couple of months.
This is an issue where many in the b2b sector fail! Scaling the right product led sales for a still young product is really the highest discipline! Great article Amy!
Right! This transition needs a lo of thought!
That's a very interesting view of this matter!