3 Comments
User's avatar
Benedikt Kantus's avatar

Thanks, Amy!

I like to use journey maps to indicate pains and sentiments for each touch point as well. It is a great basis for discussion.

Expand full comment
Amy Mitchell's avatar

I wondered if others use customer journeys this way. Thank you for commenting on how it helps you communicate about the customer experience!

Expand full comment
Benedikt Kantus's avatar

Customer journey maps and also user journey maps. Sometimes not even the journey through the entire product but for a specific part of the product.

Expand full comment