Solution Product Management - follow up story
Product strategy through solutions
What happened after writing a recent Product Management IRL article? These insights are for premium subscribers to Product Management IRL.
This week’s backstory is about solution product management:
What Prompted this Article?
“You can’t sell your product alone.” This statement sets me off no matter what product I work on. It feels like my product is second-rate or not a real product.
I know some products don’t work without other products.
I prefer to think in terms of products in a solution. Interchangeable products enable success for customers and product teams.
I wrote this article after being directed to inform sales that my product can only be sold with one specific product. As I considered this message from the sales perspective, I devised a better way to communicate with sales.
Instead of following this request exactly, I focused the message to sales on the best solution for customers is my product plus the other product.
With this background, it was time to write about solution product management. This article started with the benefits of a solution mindset.
The article grew into solution product management by product manager experience and solution improvement techniques.
What Happened After this Article?
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