Product Management IRL

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Product Management in the Twighlight Zone - follow up story
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Product Management in the Twighlight Zone - follow up story

Being Effective When Uncertainty is the Only Constant

Amy Mitchell's avatar
Amy Mitchell
May 24, 2025
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What happened after writing a recent Product Management IRL article? These insights are for premium subscribers to Product Management IRL.

This week’s backstory is about handling weird behavior on your product:

Product Management in the Twilight Zone

Product Management in the Twilight Zone

Amy Mitchell
·
Apr 1
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What Prompted This Article?

I saw some weird behavior the week before this article:

  • A date on the critical path to release was missed with no fuss

  • Stakeholders pressured me to open a new segment while missing key features

  • Partial pricing delivered to a customer

  • Requirements reviews skipped

Product managers on LinkedIn and Reddit have the same situation. Organizations are adapting and changing rapidly.

With so much weirdness and change, what’s the best way to thrive without burning out?

Uncertainty is the new normal.

I decided to take 3 steps to deal with the Twilight Zone:

Can I get away with ignoring the noise to focus on important work? Is this a good strategy to handle the PM Twilight Zone?

What Happened After This Article?

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