Product Hierarchy Creation - follow up story
Collaborating with Product Marketing
What happened after writing a recent Product Management IRL article? These insights are for premium subscribers to Product Management IRL.
This week’s backstory is about creating a product hierarchy with product marketing:
What Prompted this Article?
I don’t have a success story in this backstory. Since publishing this article, I’ve been attempting to follow the steps to creating a product hierarchy.
Let’s rewind to the reason for this article.
I’ve kicked off a new product that is based on an old product. Marketing is very overloaded and they suggested there is nothing new to say about my new product.
The marketing team referred me to some material released in the past year. This reminded me that I don’t know my business unit’s product hierarchy.
I went to the public web page to understand the product hierarchy. I found a typical product hierarchy like the one below:
The related marketing material was in a different product line from mine. What does this mean?
Before taking this investigation further, I took a break to write this article. I concluded there are multiple uses of the product hierarchy. Below is the summary of uses:
