Product Growth Through the Product Team - follow up story
Product Growth Through the Product Team - follow up story
Product leadership for growth opportunities
What happened after writing a recent Product Management IRL article? These insights are for premium subscribers to Product Management IRL.
This week’s backstory is about tackling a growth opportunity through the product team:
What Prompted this Article?
I wrote this article to work through a dispute with my stakeholders. Half of the stakeholders want growth through large customers and the other half want growth through smaller customers.
The large customers have a long sales cycle while the smaller customers sell faster. So far, all my customers are large ones.
I proposed that we add small customers without disrupting any work with the large customers.
This article is about adding a growth initiative to a successful product. I felt that we could squeeze in the growth initiative while supporting the large customers.
The illustration below shows how product leadership works cross-functionally for growth.
My final piece of advice was to be ready to adapt. My advice predicted what was going…