Partnerships for Product Managers - follow up story

Using a partnership playbook

What happened after writing a recent Product Management IRL article? These insights are for premium subscribers to Product Management IRL.

This week’s backstory is about using my partnership playbook on my product:

Partnerships for Product Managers

What Prompted this Article?

I’ve had several urgent requests to partner with external vendors for an end-to-end customer solution. Based on press releases from high-tech companies, many other product managers have the opportunity to partner.

With so many partnerships underway, I thought a partnership playbook for product managers would help product teams get the benefits of partnering faster. Here is an overview of the partnership playbook:

A free download of this template is here.

When I wrote this article, I was juggling several requests to partner with external vendors for a complete solution. I needed the playbook to handle more partnership requests.

What Happened After this Article?