Marketing Materials - follow up story

What happened after the marketing material was released

This is a backstory update to paid subscribers to Product Management IRL! In our backstory updates, we cover what happened after publishing an article on Product Management IRL. Most of the published articles are from on-the-job experiences in product management.

This week’s backstory update is from this post on February 7, 2023:

What Prompted this Article?

When I wrote this article, I was kicking off work with our marketing team for the 2nd release of our product. The 1st release had minimal marketing material because marketing leadership felt the product was best covered as a part of an overarching solution.