Product Management IRL

Product Management IRL

Backstories

When Product Work Starts Going in Circles - Follow Up Story

AI and the shift from execution to organizational learning

Amy Mitchell's avatar
Amy Mitchell
Aug 01, 2026
∙ Paid

What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.

This week’s backstory is about handling organizational change as a product manager:

When Product Work Starts Going in Circles

When Product Work Starts Going in Circles

Amy Mitchell
·
May 26
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What Prompted This Article?

When I wrote this article, I felt responsible for the delays in my product initiative.

This initiative was tricky:

  • first time for an embedded technology partner

  • high risk of costly mistakes

  • dependency on new automation

  • adjacent market segment with only early customer demand

In addition to being a sensitive initiative, AI and modernization-related process changes are beginning. And there are a couple of re-orgs in the mix.

Tricky product work mixed with org changes are normal. What isn’t normal is my reaction to take so much stress on myself.

I felt responsible for the delays because of this feedback:

  • “I still don’t think we fully understand this.”

  • “This needs more detail.”

  • “I’m not confident we’ve thought this through.”

I was spinning my wheels trying to respond to every possibility.

Honestly, I thought stakeholders and my leaders were worried about manageable risks. If they knew more about the offer, then they would be less worried.

This idea led me to learning-stage products. These are products that need the organization to learn along with me. I would focus on phasing the learning:

Learning-stage product phasing

Moving myself to a learning-stage product would help me focus on the basics of my product initiative. I wasn’t sure about getting powerful stakeholders into learning-stage product handling.

What Happened After This Article?

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