Enterprise Product Management - follow up story

What's different in enterprise-scale teams?

What happened after writing a recent Product Management IRL article? These insights are for premium subscribers to Product Management IRL.

This week’s backstory is about recent articles on enterprise-scale product management:

•GTM in Enterprise Go-to-market in enterprise with Maja Voje

•Sales Playbook in Enterprise Creating a sales playbook for product-led growth handoffs to direct sales

•Product Hierarchy Working with multiple products in an enterprise

What Prompted this Article?

Maja Voje, a GTM strategist, reached out to ask about product marketing in an enterprise. Maja is well-known for her book on GTM Strategies.

Maja had these questions:

• How do product management and product marketing work together in an enterprise?

• What is different about enterprise go-to-market?

• How does a startup sell into an enterprise?

• How do enterprises organize for GTM success?

Based on her questions, I wrote a guest article in her newsletter Enterprise GTM Unpacked.

Maja enlisted her design team and made this summary image of the enterprise GTM virtual team:

As I wrote the article, I realized that enterprises do things differently from smaller organizations. It took Maja’s questions to open my eyes to the differences.

What Happened After this Article?