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Strengthening Your Product Without Losing Growth

New Monetization Checklist & Examples to connect product changes to revenue. Includes 5 part checklist to review monetization of your product plus a before / after business case that includes monetization plans. (paid subscribers only)

What happened after writing a recent Product Management IRL article? These insights are exclusive to premium subscribers of Product Management IRL.

This week’s backstory is about carving out time to shore up your product foundation while growing revenue:

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What Prompted This Article?

I was a worried product manager when I wrote this article. It was a wild time releasing new offers. I enjoyed the aggressive push to finish the releases.

I was worried about the known issues. Every product release has a few issues when it launches. In my case, I felt the issues were hard to see until customers were at scale.

At some point in time in the future, a customer may have a problem with the product.

The good news is I have time and future releases to correct the issues.

The problem is that I didn’t know how to communicate internally about the gaps. It was challenging for the product team and stakeholders to identify what was missing and determine the necessary actions to correct it.

I decided to communicate about product capabilities and product maturity as preparation for growth. Today, product managers need to tie initiatives to business growth. Here is the overview:

I felt this would appeal to internal teams because it aligns the product to our customer usage. Would this perspective get a better reaction than discussing the known gaps?

What Happened After This Article?