Builder PMs & Making Product Work Easier - Follow Up Story
Does anything change after doing small builder moves?
What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.
This week’s backstory is about builder PMs:
What Prompted This Article?
I disagreed with some of the big product management thinkers. These influencers commented that product managers should focus on strategic functions and stop wasting time on building.
At the same time, I’m getting conflicting signals in my job:
A respected program manager said I was “making things too complex.”
3rd conference call with architecture leaders on a “few questions” about automation options
My slides on real customer use cases were rejected as “too technical” for sales training
Builder PMs seem to be controversial in the product manager community.
Concerns about builder PMs range from
won’t scale
breaks trust
don’t take on extra work
I don’t agree.
Product development is moving fast. We don’t have the luxury of staying in our lane. There is no time for rework either.
This article is about bringing product information to engineering, GTM and sales ahead of being asked.
My first break from product manager influencers. Is it a mistake to become a builder PM?




