Product Management IRL

Product Management IRL

Backstories

Builder PMs & Making Product Work Easier - Follow Up Story

Does anything change after doing small builder moves?

Amy Mitchell's avatar
Amy Mitchell
Feb 13, 2026
∙ Paid

What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.

This week’s backstory is about builder PMs:

Stop Waiting for Clarity. Go Get It.

Stop Waiting for Clarity. Go Get It.

Amy Mitchell
·
December 10, 2025
Read full story

What Prompted This Article?

I disagreed with some of the big product management thinkers. These influencers commented that product managers should focus on strategic functions and stop wasting time on building.

At the same time, I’m getting conflicting signals in my job:

  • A respected program manager said I was “making things too complex.”

  • 3rd conference call with architecture leaders on a “few questions” about automation options

  • My slides on real customer use cases were rejected as “too technical” for sales training

Builder PMs seem to be controversial in the product manager community.

Concerns about builder PMs range from

  • won’t scale

  • breaks trust

  • don’t take on extra work

I don’t agree.

Product development is moving fast. We don’t have the luxury of staying in our lane. There is no time for rework either.

This article is about bringing product information to engineering, GTM and sales ahead of being asked.

what builder PMs do

My first break from product manager influencers. Is it a mistake to become a builder PM?

What Happened After This Article?

User's avatar

Continue reading this post for free, courtesy of Amy Mitchell.

Or purchase a paid subscription.
© 2026 Amy Mitchell · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture