Product Management IRL

Product Management IRL

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Product Management IRL
AI Builders Get the Hype - follow up story
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AI Builders Get the Hype - follow up story

How product thinkers drive value - without building side projects

Amy Mitchell's avatar
Amy Mitchell
Jun 14, 2025
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AI Builders Get the Hype - follow up story
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Are you struggling with product inconsistencies that make selling solutions hard? A new Learning Path on Standard Offers helps you build consistent solutions that adapt to customer use cases. (paid subscribers only)

What happened after writing a recent Product Management IRL article? These insights are for premium subscribers to Product Management IRL.

This week’s backstory is about using product thinking without an AI side project:

AI Builders Get the Hype. Product Thinkers Drive the Value

AI Builders Get the Hype. Product Thinkers Drive the Value

Amy Mitchell
·
Apr 22
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What Prompted This Article?

Lately, I found a new way to lose track of time…reading about product managers building AI agents. As an ex-software engineer, reading about weekend vibe coding and AI projects is fascinating!

I still haven’t tried building an AI project. From my software engineering experience, I recall how much time I needed to learn new tools.

This still leaves a question: will I fall behind in product management if I don’t do an AI agent?

I decided that product thinking plus AI knowledge will keep me relevant in product management.

This article is about 4 ways to stay relevant without an AI side project.

What Happened After This Article?

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