What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.
This week’s backstory is about the emerging trends in product management:
What Prompted This Article?
Each year, I write about the trends in product management on the first day of the year. This is the third year doing this.
I noticed these differences from a year ago:
Fewer meetings and fewer people in the meetings - people use the AI transcriptions and shared files to contribute to product work.
Complex topics are discussed in very small meetings - notes and follow-up fan out from the small meetings
We’re re-thinking our product documents - we need scannable and easy-to-find documents for each task
Single-purpose documents are gathered into product context - which helps AI and humans understand your product
And two themes are taking on new importance: business growth and working through ambiguity.
The trends this year are about how product management is changing under our feet:
Business growth focus is required
Builder product managers forge ahead
Business growth doesn’t mean taking on GTM
AI checks your product before people
Product managers own ambiguity
Are there any signals of these trends showing up yet?



