Product Management IRL

Product Management IRL

Backstories

2026 Trends in Product Management - Follow Up Story

Doing more with less structure

Amy Mitchell's avatar
Amy Mitchell
Mar 06, 2026
∙ Paid

What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.

This week’s backstory is about the emerging trends in product management:

2026 Trends in Product Management

2026 Trends in Product Management

Amy Mitchell
·
December 30, 2025
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What Prompted This Article?

Each year, I write about the trends in product management on the first day of the year. This is the third year doing this.

I noticed these differences from a year ago:

  • Fewer meetings and fewer people in the meetings - people use the AI transcriptions and shared files to contribute to product work.

  • Complex topics are discussed in very small meetings - notes and follow-up fan out from the small meetings

  • We’re re-thinking our product documents - we need scannable and easy-to-find documents for each task

  • Single-purpose documents are gathered into product context - which helps AI and humans understand your product

And two themes are taking on new importance: business growth and working through ambiguity.

The trends this year are about how product management is changing under our feet:

  1. Business growth focus is required

  2. Builder product managers forge ahead

  3. Business growth doesn’t mean taking on GTM

  4. AI checks your product before people

  5. Product managers own ambiguity

Are there any signals of these trends showing up yet?

What Happened After This Article?

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